Susan McGalla, the new director of strategic planning for the Pittsburgh Steelers organization, has made good use of her background in the clothing industry to revamp the Steelers’ clothing line. The former CEO of Wet Seal and former president of American Eagle Outfitters has made waves with the modernizing of the Steelers clothing line.
Susan McGalla did this by listening to the Pittsburgh Steeler fans. She brought in focus groups and let them explain what they wanted in clothing from the organization. Susan McGalla made fans feel like they were a part of the team as they expressed their views on what they wanted.
In addition to modernizing the clothing line, Susan McGalla changed the process of buying Steelers products online by making the process quicker and easier. The new website and fans can get their favorite gear simply by making a quick visit.
Brand names were brought in like Tommy Bahama, Nike Golf, and Victoria’s Secret. The team is making a clear effort to appeal to every age, whether they’re male or female. Women are able to buy clothing that is more feminine, and girls can buy gear with sleeves that have thumbholes, a style that’s very popular according to Susan McGallaa.
Men have wanted to show their support for their team by wearing Steeler clothing at work, but it wasn’t office appropriate. Now, men can wear clothing that is perfect for the office, and support their team at the same time.
The Steelers also have started a campaign that’s called “It’s Not Just Friday, It’s Steelers Friday,” where fans get a chance to win a Steelers-themed wardrobe just by sending in pictures of themselves wearing Steeler gear. Source: http://bitsylink.com/2015/09/25/susan-mcgalla-as-a-high-performing-business-woman-in-the-corporate-world/