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Archives for: September 22, 2017

The Power of Reviews and how Fabletics Capitalized

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In this digital age of mass consumption, advertising, branding, and marketing are very important tools for a company’s success. Although, today’s consumers are starting a trend that has many brands paying close attention to. This rising element in the digital shopping world is customer reviews. Reviews offer information to consumers in a way that advertising, branding and marketing could never do. Why? Because the reviews are coming directly from consumers that have had prior experiences with that particular company. This rising trend has been studied and monetized by brands such as, Kate Hudson’s active wear startup, Fabletics. Paying attention to how the consumer feels about the experience of online shopping, is very important to say the least, because as it goes to show, people trust these reviews, and often point to new, or returning customers.

 

Fabletics has been in business since 2013 and has been on a growing trend, increasing by more than 200% to over $235 million in revenue and more than one million paying members. Shawn Gold, the corporate marketing officer of Fabletics parent company, TechStyle Fashion Group, attributes this progression to understanding and capitalization of the customer’s experience online. Customer reviews are similar to the old days of recommendations that came from word of mouth. If a new restaurant just opened in town, there would naturally be some skepticism. If a friend gave positive reviews on the restaurant, it is very likely that restaurant would see an increase in traffic as well as repeating visitors, which brings customer loyalty. Today, the customer review does just that, by creating a platform to which new customers can determine whether or not the brand is for them.

 

With the power of the internet it is not rare that consumers often, research companies before giving them their business. In a climate that is filled with various security threats and uncertainties, online trust is a key element in the process of conducting online business. Fabletics has noticed certain trends that have helped with the growth of their company. Positive reviews on products helped lead to higher positioning in search engines and was tied in with the fact that these same reviews help to generate, trust, leading to much more revenue and customer retention. Studying these factors was a key element for Fabletics’ success and digital growth in the last few years.

 

 

Kate Hudson was the perfect ambassador for the brand, as she was approachable, easy to talk to, and very down to earth. The president of Fabletics Gregg Throgmartin, stated, “Kate truly represented what we wanted Fabletics to be.” She was heavily involved from the beginning, reviewing budgets, following sales trends, to know which products are selling the best and which are not, and even gave her input on social media strategies. As an actor, Kate knows that is where her passion always is, but she is very proud of what she has accomplished in business with Fabeltics.

 

Don’t forget to take the Lifestyle Quiz for a personalized matched in Fabletics!

Larkin & Lacey: Your Voice, Your Weapon

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One too many people have been admonished, beaten and jailed for fighting for human rights. With graft and inhumane treatment being a common aspect of society, only the bold and fearless stand up to people promoting the violation of civil and human rights.

It all starts with a small group of activists who do research on communities and initiate mass action to resolve issues affecting human rights. Learn more about Jim Larkin and Michael Lacey:  http://www.azcentral.com/story/news/politics/immigration/2014/12/16/proceeds-arpaio-suit-fund-asu-journalism-chair/20480479/

You would expect that in a country with well-stipulated laws, people in government will heed to the Constitution. It is a shame that many of these laws are not followed. The ugly effects of racial and gender discrimination are still felt.

Moreover, the media is still facing intimidation from influential personalities. Several organizations have been established in respect of human rights. Their influence is not only felt in the United States of America but also the world as a whole.

The Lacey and Larkin Frontera Fund

In Phoenix, the state of Arizona, two journalists, Mike Lacey and Jim Larkin, were arrested and jailed by a county sheriff by the name Joe Arpaio. Their detention in the year 2007 came after writing incriminatory articles on the sheriff with regards to graft and the poor state of affairs in the county. Read more: Michael Lacey | Crunchbase and Jim Larkin | LinkedIn

The journalists highlighted how the county sidelined Latinos, mistreated inmates and how the sheriff mismanaged county funds. The county sheriff did not take the matter lightly and went ahead to issue an invalid grand jury subpoena to coerce the journalists to reveal particulars of the article.

The sheriff even went as far as demanding for a comprehensive consumer portfolio of the Phoenix New Times, where the article was published. The other inmates instigated an outcry that culminated into a national public demand for the release of the journalists.

The public outcry sensationally led to court hearings at the Ninth Circuit Court of Appeal which proved the journalists’ innocence, beyond any reasonable doubt. Furthermore, in 2013, they ordered the Maricopa county to pay them a whopping 3.7 U. S dollars as a settlement.

Lacey and Larkin have helped the Hispanic community, in particular, the Mexican immigrants, to seek justice from racial discrimination. The duo still supports small organizations that advocate for human, civil and immigrants’ rights.

Conclusion

Thanks to these great personalities, democracy has been taken a notch higher. Governments are keen on delivering justice and keeping the law through relevant authorities. The citizens feel encouraged that they can rely on the rule of law and that their voice is indeed heard.

 

Equities First Holding’s Records An Increase In Clients Seeking Stock-Based Loans To Finance Their Ventures

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In recent years, it has become quite difficult to acquire a loan using the traditional method that uses a credit score. If one is a first-time borrower, it is automatically harder to get a bigger sum of money. Most banks and lenders consider such customers to have high risks. Besides, most banks have redrafted their terms and conditions with increased the interest rates and required qualifications. However, it is not impossible to get money through alternative means. Margin loans and stock-based loans have rapidly gained popularity for their affordability. One such company that has recorded a rise in those transactions is Equities First Holdings, in the United Kingdom and more information click here.

The chief executive officer of Equities, Al Christy Jr., stated that the firm has transacted more stock-based loans in recent years since the method is a genius way to cater to customers who do not have the required credentials for credit-based loans. Christy explained that Equities’ stock-based loans have a high loan-to-value ratio of 50-75 percent, and a fixed interest rate of three to four in percentage. In the case where a client decides to abandon the transaction midway, further responsibilities by the customer are put to halt. Stock-based loans allow the borrower to retain the loan’s profits even if the collateral stock depreciates. Unlike a margin loan, the stock-based one does not restrict one to use the money in an endeavor specified by the lender and what Equities First knows.

Equities First Holdings specializes in processing alternative loans by using a customer’s stock as collateral. The international firm has branches in four nations and is open to using publicly-traded stock from anywhere in the world. Equities values its customers and maintains integrity in all transactions as is evident in all the 650 deals it has transacted since its establishment. During every procession, Equities employed legal professionals to provide advisory and returned the customers’ collateral. Al Christy stated that his firm has the dedication to give clients excellent services at affordable rates and Equities First’s lacrosse camp.

More Visit: https://bloghelpline.com/notable-achievements-equities-first-holdings-llc/