Lori Senecal is the current global CEO at CP&B. According to the Wall Street Journal, under her tenure, the company has achieved remarkable success in its business operations across the nine international offices. Before joining CP&B, Senecal was the CEO and president at KB+ s. During her tenure at Kbs+, the company grew from a 250-person domestic firm to over 900 people global agency. Senecal has also served as the President and CEO of MDC Partners. The McGill University marketing and finance graduate was named among the Women to Watch in 2014. Senecal is also a member of the Ad Council Board of Directors.
About 3 Percent Conference
3% movement is an organization that aims at increasing the number of female creative directors in the United States. Since women are involved in over 55% of social media sharing and over 80% of current consumer spending in the U.S, it is senseless to have only 3% of all the creative directors being women. The movement can now boast of having increased the number of female creative directors to 11%. This remarkable growth could not have been achieved without the involvement of Executive Lori Senecal.
Moving To Kbs+
In 2009, Lori Senecal was appointed as the president, CEO, and partner of Kirshenbaum Bond and Partners. The move saw the company change its name to Kirshenbaum Bond Senecal and Partners. Her appointment was purely coincidental but beneficial to both partners. Her experience in major multinational ad agencies made her irrefutably the best choice for the company.
After joining the firm, she was tasked with overseeing the company’s over $ 700 million in billings for clients such as Panasonic, Diageo, and BMW. In a statement before her hiring, Kbs+ praised Senecal for her fantastic reputation for innovation, leadership, and creativity. Although her move benefited Kbs+, it was a considerable blow for McCann Erikson’s stability and leadership. Her departure had an immediate impact seeing McCann’s lose key portions of its Microsoft account and struggle with General Motors.
Senecal’s New Role at CP&B
In March 2015, Senecal was appointed to be the global CEO of CP&B. In this role, she oversees the firm’s global growth and expansion, manages and coordinates the company’s nine international offices and design sustainability strategies. Since 2015, when she joined the company, it has seen a lot of tremendous changes in aspect concerning the business and culture of the organization. Her excellence and experience have fueled the company’s growth across geographies and disciplines. In 2016, she was named among the Creativity Innovators of the Year as well as the four Agency Executives to Watch.