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Jose Henrique Borghi: Brazil’s Leading Advertiser

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In the world of Brazilian advertising, one name stands out – the name is Jose Henrique Borghi, and he is one of the top advertisers in the country. Jose Henrique Borghi has been with the advertising industry for more than 25 years, and through the years that he has been with the industry; he managed to create some of the most beautiful and effective advertisement that are being recognized locally and internationally. His advertisement campaigns have bagged him awards from a number of events, and his works are renowned to be one of the best. He started his career in 1998 when he worked at a local ad agency. He worked with four more agencies, until he decided to build his own in 2002. It was named BorghiErh, which ran successfully for four years before merging with Lowe + Partners. A major restructuring with the company resulted to Lowe + Partners being renamed as Borghi Lowe, and Jose Henrique Borghi was appointed to be the company’s co-chief executive officer.

 

Mullen Lowe Brasil is the Brazilian branch of the globally renowned advertising group, Mullen Lowe. They have been focusing on creating advertisement campaigns that would leave a huge impact to its audience. They have been with the industry for so many years, and have been partners with the biggest brands and organizations around the world. They are driven to succeed because of how passionate their leaders are. They have been openly contacting their partners to express their ideas as to how they wanted to execute an advertisement, and most of the time, these ideas work and leaves an impact. With Jose Henrique Borghi on the boat, Mullen Lowe just added another asset into their growing range of talented and skillful team. Mullen Lowe is expected to gain more partners and clients, as their advertisements are ringing a bell across the globe and learn more about Borghi.

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Getting the Most from Any Brand is Key for Jose Borghi of Mullen Lowe Brasil

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The success of any brand is a key part of maintaining any level of achievement in business and finding new ways of seeking new areas where new clients can be added to any company, Jose Borghi of Mullen Lowe Brasil believes advertising and marketing play a key role in finding greater success in the 21st century. Mullen Lowe advertising executive Jose Borghi believes it is important to consistently seek out new ways of engaging with customers and the opportunities offered by new technologies make this a far more simple task than it once was.

A legend of Brazilian advertising after a long and successful career that has seen his work honored at Cannes, Mullen Lowe’s Jose Borghi believes any company that allows its advertising approach to grow stale runs the risk of seeing customers desert their brand and seek a more vibrant alternative. One issue facing new entrepreneurs and established business people is the fact the public has become accustomed to new breakthroughs and technologies being released on a regular basis; Jose Borghi points out innovation on a major scale was generally seen only once every few decades, but during the 21st century a large amount of technological advancements have been seen every two to three years.

In the view of Mullen Lowe advertising executive Jose Borghi the increasing level of technology and innovation seen in the world is an opportunity for success in the future; however, those who do not embrace the opportunities offered to them could see their brand completely removed from public consciousness. Borghi believes the best option for any brand is to build a closer relationship using new technological platforms between business and customer that allows the demands of the client to easily be understood and met to enhance any brand.

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