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Category Archives: Fashion Advices

The Power of Reviews and how Fabletics Capitalized

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In this digital age of mass consumption, advertising, branding, and marketing are very important tools for a company’s success. Although, today’s consumers are starting a trend that has many brands paying close attention to. This rising element in the digital shopping world is customer reviews. Reviews offer information to consumers in a way that advertising, branding and marketing could never do. Why? Because the reviews are coming directly from consumers that have had prior experiences with that particular company. This rising trend has been studied and monetized by brands such as, Kate Hudson’s active wear startup, Fabletics. Paying attention to how the consumer feels about the experience of online shopping, is very important to say the least, because as it goes to show, people trust these reviews, and often point to new, or returning customers.

 

Fabletics has been in business since 2013 and has been on a growing trend, increasing by more than 200% to over $235 million in revenue and more than one million paying members. Shawn Gold, the corporate marketing officer of Fabletics parent company, TechStyle Fashion Group, attributes this progression to understanding and capitalization of the customer’s experience online. Customer reviews are similar to the old days of recommendations that came from word of mouth. If a new restaurant just opened in town, there would naturally be some skepticism. If a friend gave positive reviews on the restaurant, it is very likely that restaurant would see an increase in traffic as well as repeating visitors, which brings customer loyalty. Today, the customer review does just that, by creating a platform to which new customers can determine whether or not the brand is for them.

 

With the power of the internet it is not rare that consumers often, research companies before giving them their business. In a climate that is filled with various security threats and uncertainties, online trust is a key element in the process of conducting online business. Fabletics has noticed certain trends that have helped with the growth of their company. Positive reviews on products helped lead to higher positioning in search engines and was tied in with the fact that these same reviews help to generate, trust, leading to much more revenue and customer retention. Studying these factors was a key element for Fabletics’ success and digital growth in the last few years.

 

 

Kate Hudson was the perfect ambassador for the brand, as she was approachable, easy to talk to, and very down to earth. The president of Fabletics Gregg Throgmartin, stated, “Kate truly represented what we wanted Fabletics to be.” She was heavily involved from the beginning, reviewing budgets, following sales trends, to know which products are selling the best and which are not, and even gave her input on social media strategies. As an actor, Kate knows that is where her passion always is, but she is very proud of what she has accomplished in business with Fabeltics.

 

Don’t forget to take the Lifestyle Quiz for a personalized matched in Fabletics!

Great Fashion and Beauty Rules to Break According to Doe Deere

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The Unconventional Doe Deere
Doe Deere is an unconventional founder and CEO. She is the owner of Lime Crime makeup. It is not often that the average CEO is seen with blue or rainbow colored hair. Her highly unique and uncommon wardrobe adds to her unconventional appearance. Unconventional is not necessarily a negative thing. These are a few of the extraordinary qualities that Doe Deere portrays. She is clearly a woman who beats to her own drum and style. She is remarkable and extraordinary because she is so beautifully unconventional.The Great Fashion and Beauty Rules to Break
Doe Deere has her own personal favorite fashion and beauty rules that she enjoys breaking. She does not believe that fashion and makeup rules are meant to be set in stone. She hold the belief that flexibility along with unique creative style may be the perfect touch to an image. Doe Deere is clearly a lady who enjoys her own creations. The great fashion and makeup rules that she breaks include the following:
* stay with specific occasion attire and outfits
* dressing your age is appropriate
* it is tacky to wear socks and open-toed shoes together
* mixing several patterns together is not acceptable
* mixing too many colors together is poor taste
* wearing bold lip colors and bold eye colors are unacceptable
* if your hair if unnaturally colored, you must stick with wearing blacks and neutrals
These are seven of Doe Deer’s favorite fashion and makeup rules that are great to break and bend.Suggestions Only
The fashion and beauty rules are not rules that everyone must abide by. They are simply suggestions and guidelines. Doe Deere loves to breaks them and create her own style. It is clear that her brand of makeup reflects this colorful CEO.

A Little Background About Doe Deere
Doe Deere had actually been born in Russia. She did not grow up in Russia, she grew up in New York. She launched Lime Crime in the year 2008. She was able to create stunning and vibrant colors.