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The Power of Reviews and how Fabletics Capitalized

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In this digital age of mass consumption, advertising, branding, and marketing are very important tools for a company’s success. Although, today’s consumers are starting a trend that has many brands paying close attention to. This rising element in the digital shopping world is customer reviews. Reviews offer information to consumers in a way that advertising, branding and marketing could never do. Why? Because the reviews are coming directly from consumers that have had prior experiences with that particular company. This rising trend has been studied and monetized by brands such as, Kate Hudson’s active wear startup, Fabletics. Paying attention to how the consumer feels about the experience of online shopping, is very important to say the least, because as it goes to show, people trust these reviews, and often point to new, or returning customers.

 

Fabletics has been in business since 2013 and has been on a growing trend, increasing by more than 200% to over $235 million in revenue and more than one million paying members. Shawn Gold, the corporate marketing officer of Fabletics parent company, TechStyle Fashion Group, attributes this progression to understanding and capitalization of the customer’s experience online. Customer reviews are similar to the old days of recommendations that came from word of mouth. If a new restaurant just opened in town, there would naturally be some skepticism. If a friend gave positive reviews on the restaurant, it is very likely that restaurant would see an increase in traffic as well as repeating visitors, which brings customer loyalty. Today, the customer review does just that, by creating a platform to which new customers can determine whether or not the brand is for them.

 

With the power of the internet it is not rare that consumers often, research companies before giving them their business. In a climate that is filled with various security threats and uncertainties, online trust is a key element in the process of conducting online business. Fabletics has noticed certain trends that have helped with the growth of their company. Positive reviews on products helped lead to higher positioning in search engines and was tied in with the fact that these same reviews help to generate, trust, leading to much more revenue and customer retention. Studying these factors was a key element for Fabletics’ success and digital growth in the last few years.

 

 

Kate Hudson was the perfect ambassador for the brand, as she was approachable, easy to talk to, and very down to earth. The president of Fabletics Gregg Throgmartin, stated, “Kate truly represented what we wanted Fabletics to be.” She was heavily involved from the beginning, reviewing budgets, following sales trends, to know which products are selling the best and which are not, and even gave her input on social media strategies. As an actor, Kate knows that is where her passion always is, but she is very proud of what she has accomplished in business with Fabeltics.

 

Don’t forget to take the Lifestyle Quiz for a personalized matched in Fabletics!

Entrepreneurial Success Stories

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Christopher Burch the CEO of the company
Christopher Burch is the founder of the Burch Creative Capital Firm that creates a different approach towards the development of entrepreneurial values. During his long career in entrepreneurship investments, Christopher Burch has developed more than fifty companies. He has established his successful career in achieving client results through combining intuitive understanding consumer behavior with direct sourcing and international experience.

Creative Capital symbolizes the development business enterprise capital based on Christopher’s conviction that successful investments rely on creativity. The company’s investment idea is an outlook of Christopher’s’ vision for new market opportunities and entrepreneurial values. He has the visions of his company creating disruptive business brands through the use of creative skills and sound financial practices. While the company used to deal with existing businesses, the company recently establishes and creates a partnership with other organizations. The company applies more than just funding to produce returns. The company invests in passion, insights, and creativity to generate value.

Some of the Creative Capital Brands
The company is committed to developing consumer brands that have direct and long lasting results on customer lives. Some of the company brands include BaubleBar, the company very initial fashion, and jewelry brand. BaubleBar has established its reputation as the first one-stop retailer for on-trend fashion jewelry within a very short time.

ED by Ellen is Creative Capital new American lifestyle brand that inspires values, iconic style, and personality. With enthusiasm for architecture, fashion, and interior design, Ellen brings the unique vision high-quality collection and beautifully designed and decorated home and women’s apparel. Chubbies is the company’s San Francisco, lifestyle e-commerce brand. The brand features casual content clothing for weekends. Initially dealing in men shorts, the company expanded its scope to offer domestically produced half-zip sweatshirts, Hawaiian shirts, and swim trunks.

The Company is committed towards unique innovative packaging food products that supply dense nutrients and are amazingly sweet to taste. The products are intended to be additives and preservative with no added fillers or sugars. Little Duck presents ancient grain cereals, probiotic vegetable, and fruit gummy as well as freeze-dried vegetables. The company recently announced the addition of Several Consumer Product Partnerships. The firm looks forward towards further investments in apparel accessories, organic snack foods specialties, hospitality pre-fab homes, and as mobile technology

Visit Burch’s website to learn more: christopherburch.com