In the United States, the term Brazil is often used to describe all the horrible things that will eventually befall the United States should a given faction’s political goals not be achieved. The term Brazil itself is a metaphor for a descent into third-world chaos and a collapse of civilization.
However, people who use the term in this way should probably pick up a Brazilian newspaper and see all of the incredible things that are taking place in this dynamic country. While it’s true that, at one time, Brazil was a fairly backward, underdeveloped nation, today, the country is rapidly becoming every bit of sophisticated, cosmopolitan and developed as any of its first-world counterparts.
Today’s Brazil boasts some of the most thriving cities in all of Latin America. Places like Rio De Janeiro and Sao Paulo rank among the world’s top destinations for upscale resorts and international travel of the jet-setting elite. Over the last 20 years, cities from Manaus to Salvador have begun to be recognized for having five-star hotels, first-class shopping and world-class dining. Not only is it incorrect for Americans to refer to Brazil as a metaphor for everything that could possibly go wrong with a country but, increasingly, it is Brazilians who can point to America as a place in decline.
One company, JHSF Participacaoes, has perhaps done more to elevate Brazil’s status to that of a first-world, leading country than anyone else. Led by its talented and ambitious CEO, Jose AuriemoNeto, the company has undertaken some of the most ambitious real estate development projects in the history of the country, transforming entire areas of cities like Sao Paulo and Rio De Janeiro that were previously occupied by sprawling slums and squatter settlements. Click here to know more.
JHSF Participacaoes has been responsible for developing such projects as General Motors Brazilian Proving Grounds, an international center for automotive testing that has brought tens of thousands of jobs to the Sao Paulo area, as well as many other high profile and expansive real estate development projects.
Under AuriemoNeto’s leadership, JHSF Participacaoes is slated to continue its aggressive expansion of the high-end real estate market across the country.